Presentations
Following are various presentations made by Dennis Duffy at conferences
and seminars. These free download documents are available in PDF format. To
successfully download and save any of these documents you'll need a copy of
Adobe Acrobat Reader (don't worry, it's free, and many of you probably
already have it). If you don't have Acrobat Reader, click on the icon
on the left side of this page to link to Adobe's site to get it. Then come back and download the
document(s) you like.
Once you select a document, the document will be open in front of you and
you'll need to click on the diskette icon in the upper left hand corner of
the screen to save a copy on your local disk.
DMA October 2002
Duffy's presentation at the DMA Annual Conference held October 2002 in
San Francisco.
Top Marketing
Direto
Presented to marketing executives in Sao Paulo, Brazil in September 2002.
CIDBM May 2002
Here is the very popular "Loyalty Landscape" presentation that
Dennis did as a general session at CIDBM in Sao Paulo, Brazil in May 2002.
CADM April 2002
Check out the presentation on loyalty that Dennis Duffy did at the
Chicago Association of Direct Marketing in April 2002.
NCDM 2001
Dennis Duffy's in-depth pre-conference intensive from the NCDM conference
in New Orleans, December 2001.
Integrating Loyalty
Programs Across Traditional and New Media Channels
Dennis Duffy's popular session from the DMA in Chicago, October 2001.
Loyalty Rules/Fabrica
Seminar.
On October 3, 2001, Loyalty Rules! and its Brazilian affiliate, Fabrica,
conducted a loyalty marketing/CRM seminar in Sao Paulo. Over 140
marketing executives attended to learn more about loyalty marketing and
CRM. Download the presentation.
Loyalty Marketing Rules for Success
Download the presentation Dennis Duffy did at DM Days in New York in May
2001. This presentation is full of essential guidelines and framework
for developing or improving a loyalty strategy within your company.
